The smell of plums

At The Water Brand, part of our mission is to teach you a little bit everyday more about the perfume world and all its secrets. Would you like to become a real expert in perfumes? Continue reading and join our community! We open a new blog category for raw materials used in perfumes. Let’s start with the plum! You will learn about its origin, smell, and how it’s being used in perfumery.

History of plum

Scientific name: Prunus Domestica

We do not know the exact origin of the plum tree that is cultivated today. It seems, however, that this one is the results of a cross between several European and Asian species dating back thousands of years. The cultivation of plums seems to be very old. Archaeologists have found cores similar to those of the Mirabelle plum dating back to the Bronze Age. It is also knowing that in Egypt, dried plums were placed in the tombs of the pyramids.

The plum, often hybridized with other species, and now has around 400 different varieties. The flesh of the plum is fibrous, juicy and very sweet when ripe.

Harvest calendar

When it comes to eating the fruits, plums develop for 3 to 4 months from blossoms, and ripen from hard and green to fully colored and soft on the tree. Plums will only be ripe on the tree for about 2 weeks and drop as they become over-ripe. Usually, they start to ripen in late May. The season goes until around the start of October.

Plums in perfumery 

Process: Distillation

Origin: Artificial

Family: Fruity

In perfumery, it is nearly impossible and very expensive to extract plum oil. Therefore, plum fragrances are reproduced synthetically, thanks to the “damascone” molecule (also present in roses). This is what occurs for many of fruits, also because it reduces the risks of allergens present naturally in the raw material.

Use of plum in The Water Brand perfumes 

The plum fragrance is used in both men’s and women’s perfumery. Plum offers velvety, sweet and gourmet fragrances with floral and sweet facets. Plums belong to the “fruity” olfactory family and are mainly found in the top note. As in the perfume “Bossa Wood” alcohol-free perfume by The Water Brand.

Plum on the top note, brings its very sweet-sour nuances to the heart of the fragrance with the peach, and balance it perfectly with the explosion of spicy refined notes: clove, cardamom and cinnamon. The base is rather woody. The result is an elegant urban fragrance that brings you a whole new vibe.

Depending on the variety of the plum, perfumers put the spotlight on either its sweet, fruity side, its floral side or its gourmet accord.

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